Know exactly where you rank, track competitor positions, and watch your content strategy pay off
Track your Google rankings for every target keyword with desktop and mobile position monitoring. Compare your rankings against up to three competitors, spot trends, and measure the real ROI of your content strategy. Connected to keyword research and content generation in one platform.
Start Tracking Free — No Credit CardSee your ranking position for each tracked keyword, updated regularly across Google search results. Track both desktop and mobile positions separately — critical because Google uses mobile-first indexing and rankings often differ between devices. Each keyword shows its current position, previous position, and the direction of movement.
Interactive charts showing your ranking trajectory over time for every tracked keyword. Spot upward trends that confirm your content strategy is working, and identify drops that need attention before they cost traffic. Visualise position history over days, weeks, or months to understand long-term SEO performance rather than reacting to daily fluctuations.
Organise tracked keywords by topic, page, campaign, or content cluster. See aggregate performance at a glance — if your "container gardening" cluster is climbing while your "indoor plants" cluster is stalling, you know where to invest more content. Grouping helps you manage large keyword portfolios without getting lost in individual data points.
Track competitor rankings alongside your own for every keyword. Add up to three competitor domains and see exactly where they rank versus where you rank. Know when you overtake a competitor on a key term — and get alerts when they overtake you. Competitor tracking turns SERP data from a vanity metric into actionable competitive intelligence.
See which SERP features appear for your tracked keywords — featured snippets, People Also Ask boxes, image packs, video carousels, and knowledge panels. Understanding which features dominate a SERP helps you optimise your content to win those enhanced placements rather than just competing for traditional blue links.
View your ranking position side-by-side with up to three competitors for every tracked keyword. Instantly see where you are winning, where you are losing, and where neither of you ranks — opportunities for first-mover advantage. This head-to-head view replaces the guesswork of checking competitor rankings manually.
When a competitor makes a significant ranking move on one of your tracked keywords — entering the top 10, jumping 5+ positions, or dropping out of the first page — the tracker flags it. These movements often indicate new content, backlink campaigns, or algorithm impacts that you should respond to.
See what percentage of your tracked keywords you rank in the top 3, top 10, and top 20 compared to each competitor. Share of voice gives you a high-level metric for overall SEO competitiveness without getting lost in individual keyword positions. Track this over time to measure whether your content strategy is gaining or losing ground.
When competitor comparison reveals keywords where competitors rank and you do not, generate targeted articles directly from the SERP tracker using the AI writing tool. The workflow from tracking to content creation happens in one platform — no exporting data and switching tools.
Navigate to SERP Tracking in your dashboard. Add keywords manually by typing them, import from your keyword research results, or let the system suggest keywords based on your published content. Each plan includes a monthly allowance of tracking checks.
Enter up to three competitor domains to track alongside your own rankings. Choose competitors who target the same keywords and audience. The tracker will pull their ranking positions for all your tracked keywords.
View your dashboard to see current positions, position changes, and trend charts. Filter by keyword group, position range (top 3, top 10, page 2+), or movement direction (climbing, stable, dropping).
When rankings drop, investigate with an SEO audit to check for technical issues. When competitors outrank you, generate improved content with the AI writing tool. When rankings climb, identify what worked and apply the same approach to other keywords.
Connect ranking data with your publishing history to see which articles moved the needle. Measure ROI per article by tracking which published pieces led to ranking improvements and, ultimately, traffic and revenue growth.
See which published articles moved the needle on rankings. When you publish an article via the AI writing tool, SERP tracking automatically connects the publication date with ranking data. This lets you measure the time from publication to ranking improvement and calculate ROI per article.
Spot keywords where you are losing ground to competitors, then generate targeted articles directly from the SERP tracker. Click a keyword where competitors outrank you, and the AI writing tool generates a comprehensive article targeting that exact term. The fastest path from insight to action.
Correlate ranking changes with SEO audit findings. If rankings drop after a site change, run an audit to identify technical issues. Fix the problems, then watch the SERP tracker confirm the recovery. This feedback loop between auditing and tracking is how professional SEOs diagnose and resolve ranking issues.
SEO Autopilot uses SERP tracking data to refine its content recommendations. If autopilot-published articles are gaining traction on certain keywords, it prioritises related terms. If articles are not ranking, it adjusts the strategy. The tracking data closes the loop on automated content strategy.
Starter plan: 25 SERP checks per month. Pro plan: 200 checks. Business plan: 1,000 checks. Each check monitors one keyword's position. You can allocate checks across as many keywords as you like within your monthly allowance.
Rankings are checked when you use your monthly SERP tracking allowance. Each check pulls the current live ranking position from Google for both desktop and mobile. For critical keywords, you can check more frequently by allocating more of your monthly checks to those terms.
Yes. Set the target country for each keyword or group of keywords. Track US rankings for your English content and German rankings for your German content, all from the same dashboard. Country-specific tracking uses the same DataForSEO infrastructure as our keyword research.
The trend chart shows the drop visually, and the competitor comparison reveals whether competitors moved up or your position specifically declined. From the tracker, you can run an SEO audit on the affected page to identify technical issues, or generate supporting content with the AI writing tool to strengthen topical authority.
Yes. Export your ranking history with all positions, dates, and competitor comparisons as CSV files. Useful for client reports, team presentations, or importing into other analytics tools.
Start with keyword research to find the best keywords to track. DataForSEO-powered search volume and difficulty data helps you prioritise which keywords deserve your tracking budget.
Explore KeywordsWhen SERP tracking reveals ranking drops, run a technical SEO audit to diagnose the cause. Lighthouse-powered audits check performance, mobile usability, and on-page SEO.
Run an AuditSEO Autopilot uses tracking data to refine its automated content strategy. Rankings data closes the feedback loop between content generation and search performance.
Try Autopilot25 SERP checks per month, 4 AI articles, keyword research (100 lookups), and 1 SEO audit. Enough to track your core keywords weekly.
Start Free Trial200 SERP checks, 15 AI articles, 500 keyword lookups, 2 audits, and competitor comparison. Track dozens of keywords with room for competitor monitoring.
Start Free Trial1,000 SERP checks, 40 AI articles, 2,000 keyword lookups, 4 audits, all 9 languages, two-pass editor, and priority support. Full-scale rank tracking for agencies.
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